Today Is A Good Day To Be Yourself
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FEATURED MEDIA
Our Belief
You can achieve more with less. We create products that are the simplest, most effective tools to help you realize your potential. Whether that is using The Five Minute Journal – the original guided journal – to bring gratitude into your life or the Productivity Planner to help you build the business you’ve always dreamed of. Our products will help you seamlessly create positive habits without investing years in experimenting and research to achieve the same results.
2,000,000+ Products Sold
You can say we started the guided journaling movement in 2013 with the launch of our best-selling Five Minute Journal–the original gratitude journal which has been a favorite of celebrities like Emma Watson, Tim Ferriss, Camila Mendes, and many others.
Science-backed routines
Our products are science-backed and based on principles of positive psychology. Most importantly, our simple tools work. 88% of customers reported our products positively changed their lives—helping you to win your day, every day.
OUR DIFFERENCE
Making behavior change simple,
beautiful and accessible.
6 Month Money-back Promise
We want you to love our products and to use them to create a positive impact in your life. We are confident that you will derive positive value from our products. If for any reason you feel our tools haven’t worked for you, simply return them and we’ll give you a full refund.
We are committed to a
better future
Our newest products use 100% recycled, biodegradable, and FSC™ certified paper. No trees were cut down to create virgin paper to make our products. Our journals are bound in 100% cloth based natural fabrics like cotton or linen that don’t contain synthetic materials such as polyester or plastic.
Our Symbol
Symbol design draws inspiration from Maslow’s Hierarchy of Needs which has inspired us to help people on their journey to self-actualization. We have incorporated the sun as a representation of daily habits we instill and the bright future those habits ultimately lead to. Additionally, the Maslow’s Pyramid represents the possibility of unleashing and utilizing our full human potential.